How Do You Know if You Are Set Up as a Business Facebook Page

With all the options at your fingertips, setting up a Facebook Business Page can feel similar prepping a rocket send headed to outer space.

Merely if you want to do business concern online , having a presence on Facebook is a skilful idea.

Actually, information technology'due south more of a must.

With 2.45 billion monthly users and i.62 billion people logging on daily, it's by far the most popular social network .

Notwithstanding, equally Facebook has grown, so has the complexity of its features.

Don't waste another 24-hour interval poking around Facebook, trying to figure it all out. This article volition walk you through everything y'all need to know to become your Facebook Business Page up and running similar a social media marketing pro.

But before we dive in:

Post Contents

• four Facebook Business Page FAQs
  • ane. What is a Facebook Business Page?
  • 2. Can I Use a Personal Facebook Contour for My Concern?
  • 3. How Can I Catechumen My Profile to a Facebook Business organisation Page?
  • 4. How Much Does a Facebook Business Page Price?
• How to Create a Facebook Business Page in xix Easy Steps
  • Step 1: Create Your Page
  • Step ii: Add together a Profile Motion-picture show
  • Footstep 3: Add a Encompass Photograph
  • Step 4: Identify the Cardinal Aspects of Your Facebook Business Page
  • Step 5: Learn How to Login to Your Facebook Business organization Page
  • Step six: View Your Facebook Business Page Settings
  • Footstep seven: Add together and Edit Page Roles
  • Step 8: Change Your Facebook Business organization Page Template
  • Stride ten: Create a Facebook Business Folio Username
  • Step 11: Input Your Information into the Nearly Department
  • Stride 13: Add Your Squad Members
  • Step 14: Add a Call-to-Action Button
  • Pace 15: Create Your First Post and Pin It to Your Page
  • Footstep 16: Add Photos and Videos
  • Step 17: Like Other Pages
  • Step 18: Review Your Folio equally a Visitor
  • Pace 19: Invite Your Friends and Start Promoting Your Page!
  • Bonus Footstep: Familiarize Yourself with Facebook Insights
• Determination
• Want to Learn More than

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4 Facebook Business Page FAQs

Here are the answers to four commonly asked questions about Facebook Business Pages.

1. What is a Facebook Business organization Page?

A Facebook Business Folio is where you manage your brand's presence on the largest social network in the world. Your page allows you to connect with your customers and nurture prospects by:

• Sharing content
• Responding to client service inquiries
• Collaborating with customers and other brands
• Having personal conversations with followers
• And more…

The epitome below shows Shopify's Facebook Business Page :

two. Tin I Use a Personal Facebook Profile for My Business?

At that place are many well-intentioned entrepreneurs out in that location using personal Facebook profiles for their brands, instead of an actual Facebook Business Page.

This is a bad idea.

If you create a personal contour, you'll miss out on a whole suite of content creation tools, analytics, and paid promotional opportunities that come with a Facebook Business organization Page. What's more, users would need to send you lot a friend request to appoint with your make.

And you don't want to make information technology more difficult for your customers to appoint with you on social media.

And so, harness the power of Facebook Business organisation Pages.

"Um, Tom – I've already made a personal profile for my brand…" Don't worry, I've got you covered:

3. How Can I Catechumen My Contour to a Facebook Business Page?

Facebook allows you to easily create a new Business Folio that's based on your profile.

Afterward, you'll have both a profile and a Page.

Facebook will copy over your information, profile picture show, and cover image. Plus, y'all can select which friends, followers, photos, and videos to transfer to your new Facebook Concern Page.

What'south more, if you lot convert a verified profile, the verified status will besides exist moved to your new page.

There is one main drawback: Any video views or other metrics will remain with your profile and can't be transferred to your new Facebook Business Folio.

To convert your profile to a Facebook Business Folio:

1. Click this link or caput to "facebook.com/pages/create/migrate".
2. Click "Go Started" and follow the on-screen instructions.
3. Your new Facebook Business organization Page volition be published one time the conversion process is finished!

Note: If you're currently serving as an administrator for whatever other Facebook Pages or groups, and so y'all must add together more people as admins for those properties. This is just to make sure those pages and groups are not left without an admin in case anything goes wrong during profile to Concern Page conversion.

For more information on how to convert a profile to a Business Page, cheque out Facebook'south aid section .

4. How Much Does a Facebook Business concern Folio Cost?

Just like Facebook profiles and groups, you lot can prepare and use a Facebook Business Page for free – regardless of how many followers or likes you lot take.

Fifty-fifty if you spend money on Facebook Ads , there'south still no charge for the organic aspects of your Facebook Business Folio.

What's more, Facebook doesn't even charge a fee to add together a storefront to your page !

So why does a Facebook Concern Page cost goose egg? Well, it doesn't.

In exchange for using the platform and engaging with your customers, yous assist Facebook acquire even more than attention from your audition .

Facebook and then sells this attending to advertisers in the grade of Facebook Ads.

Now, allow'southward build you a killer Facebook Business Page!

How to Create a Facebook Business Page in 19 Like shooting fish in a barrel Steps

Stride 1: Create Your Folio

To get started, click this link or head to "facebook.com/pages/cosmos".

Facebook provides you with two Page options:

1. Business concern or brand
2. Community or public figure

Each blazon of Page comes with a dissimilar set of features. Choose "Concern or brand," and click "Go Started."

And y'all're off!

Side by side up, y'all need to consummate the basic details of your concern or brand:

• Page Name
• Category
• Address

Exercise your best to pick the about advisable category for your business organization. But don't worry if y'all modify your mind, as you can always modify it in the future.

If y'all like, yous tin add together your business telephone number. Y'all also accept the option to hide your address from Facebook users.

Once you're done, click "Go on."

Step 2: Add together a Profile Picture

Next, Facebook will prompt you to upload a contour picture.

Virtually businesses use their logo as a profile flick, as Shopify does on their Facebook Page :

If you don't take a not bad logo pattern for your business concern, check out Shopify'southward free tool, Hatchful . It'll help you create a professional-looking logo in minutes.

What's more, Hatchful will create an entire brand package from your logo design. This includes images perfectly formatted for all of the well-nigh popular social media platforms .

Bear in mind that your profile picture is oftentimes shown as a circle throughout the platform.

So brand certain there are no vital elements on the fringes of your image and that information technology looks great when displayed every bit a circle or a foursquare.

Finally, the platonic size of Facebook profile photos is 360 10 360 pixels, but they must exist at least 180 x 180 pixels.

Step 3: Add a Cover Photo

Now it's time to add your Facebook embrace photo.

Your cover photo is often the commencement thing visitors notice. Then it's all-time to choose an paradigm or video that immediately conveys your unique value proffer and make personality.

Here's Spotify's electric current Facebook cover prototype:

The image delivers a unique value proposition, and the pattern conveys its brand'south personality.

At this phase, Facebook prompts you to add a comprehend photograph, merely if you'd prefer, you tin can upload a cover video once you've finished creating your page.

To do this, click "Skip," and y'all'll be presented with your brand new Facebook Business Page in all its glory.

Then, click the "Add a Comprehend" push button and click "Upload photo/video."

Cover fine art displays at 820 x 312 pixels on computers, and 640 ten 360 pixels on mobile devices.

Videos must be betwixt 20 and 90 seconds long and have a maximum 1080p resolution. You lot can upload them in .mov or mp4 format.

Below are some Facebook Business Page tips to proceed in mind when uploading either:

Keep it fun just on-brand : Information technology'south fine to have fun with your Facebook cover image or video, but don't go as well unprofessional as it may distract users from the unique value proposition of your visitor.

Center the text : Since yous'll exist cropping and dragging your Facebook cover to the correct size, try to place text or objects in the center, and then they are visible.

Brand videos pleasant for the auto loop : Remember that Facebook cover videos play on a loop. Once they terminate, they automatically play over if the viewer is still browsing your Facebook Page. Make sure whatever content you upload is pleasing to see when played over and over .

Step 4: Identify the Key Aspects of Your Facebook Business organization Folio

Congratulations, y'all're at present the proud owner of a Business Page!

At the pinnacle of your page, you'll see links to the dissimilar Page management sections:

• Page: The link back to where y'all are now
• Inbox: Where you tin can manage your messages with other users
• Notifications: A summary of your page's interactions
• Insights: Where you can rail page metrics
• Publishing Tools: Schedule new posts and review past functioning
• Promotions: Manage and rail your Facebook Ad campaigns

Have a quick await to familiarize yourself with each of them, and so come dorsum to your page.

Get ahead; I'll wait a minute.

All good? Okay, in the left sidebar, you'll come across your Page's different tabs.

And at the height-rig ht of the page, you'll see links to Facebook's Help section and your Folio settings.

Step 5: Learn How to Login to Your Facebook Business Folio

To navigate back to your personal Facebook contour, simply click your name or contour picture in the peak blue bar.

Then, wherever y'all're on the platform, yous can access your Business Page admin by clicking the drop-downwards arrow in the top-right corner of your screen.

This will bring upwardly a list of the Pages you manage – just click the one you desire to utilise!

Pace 6: View Your Facebook Business Page Settings

Now that you lot're familiar with your new page allow's have a await at the Settings.

Facebook gives you a lot of options:

But thankfully, these settings are all fairly straightforward, and you lot tin can get out virtually of them as they are.

For now, have a read through the settings and alter anything that seems particularly relevant to your business concern.

For example, if you sell children'south toys , you may want to turn on the profanity filter. Or, if you have an international target audience, be sure to enable the ability to write posts in multiple languages.

Step 7: Add together and Edit Page Roles

If you have other members of your team who you'd like to manage your Business concern Page, you add together them to the settings.

First, click "Page Roles" in the left-manus sidebar. Then blazon in their name or electronic mail address to find them.

Next, Facebook'due south drop-down carte du jour provides 5 different folio roles for y'all to choose from:

• Admin
• Editor
• Moderator
• Advertiser
• Annotator

Each one allows page managers to admission and use certain features. To sympathise the differences, cull one of the options and read the clarification nether the bar.

Step 8: Alter Your Facebook Business organisation Folio Template

Facebook provides ten different Facebook Business Page templates for y'all to cull from. Each is tailored to all-time adapt the needs of diverse organizations and individuals.

1. Standard page
2. Business
3. Venues
4. Movies
5. Clemency
6. Politicians
7. Services
8. Restaurants and cafes
9. Shopping
10. Video folio

To access these, click "Edit Page" in the left sidebar, and and then underneath "Templates," click "Edit."

To find out more about each template, simply click "View Details" as you lot gyre through the options.

The primary difference between the templates is the links in the tab section and the buttons on the toolbar.

For example, choosing the "Shopping template" will add a "Shop" button on your Concern Page. Clicking it will display the products you've added to your Facebook Shop.

Information technology's best to choose the business template unless yous have a specific reason to select ane of the others.

Of course, you'll still get the choice to move tabs around, i.e., customize the order they are in and which tabs are visible.

One time you've selected a template, Facebook then provides a tour to help you familiarize yourself with information technology.

Footstep 9: Add and Rearrange Your Tabs

After taking the tour, scroll down to see your Facebook page tabs.

Hither, y'all can modify the club of your tabs or add new ones for your item needs.

Remember, these are the tabs that show up underneath your contour flick in the left sidebar of your page.

Step x: Create a Facebook Business Page Username

Facebook Business organization Pages permit you to choose a unique username to use on the platform.

To set this, click the "About" tab in the left sidebar, and then click "Create Page @username."

Branding 101: Apply your business concern proper noun.

Call up, this name will exist seen and used in many of your Facebook interactions. Plus, information technology'southward what people will use to tag your Page in images and posts.

You want to brand it easy for people to find y'all.

Withal, your business concern name may already be in use past someone else. If this is the example, Facebook will tell you and display a scarlet "10".

In this instance, yous'll need to become a little creative.

If your business organization is locally-focused, try adding your location to your business name. For example, "@SkyrocketApparel" could go "@SkyrocketApparelLondon." Just brand sure that the brand proper noun isn't trademarked.

Whatever proper noun y'all cull, go along it simple and memorable.

And if you lot're struggling for ideas, accept assistance from the Shopify business concern name generator .

Ideally, information technology's best to use the same username on all of your social media profiles. This makes things much easier for your existing audition to find your other profiles and pages.

Your business concern page username must be at to the lowest degree v characters long and made upwards of numbers and messages only.

Many people have establish that Facebook won't allow them to create a folio username.

If this happens to you, they recommend adding another Page administrator to change it for y'all. Bizarrely, this seems to piece of work!

Step xi: Input Your Information into the About Department

Next, input your business information in the Near section.

Make certain to include your mission statement likewise as links to your website and other social media profiles in this section.

This will help people detect your Facebook Concern Folio, and provide boosted context when new followers are not bad to learn virtually your business.

Step 12: Add Your Story

This is showcased prominently on your Facebook Page in the right-hand sidebar.

To edit your story from the "About" tab, simply click "Tell people virtually your business organisation."

Facebook allows you to include 3 elements:

• Header image
• Championship
• Body text

Almost brands will just copy and paste their website'south "About Us" page to this section. To learn more about creating a killer About Usa folio , picket the video below:

Once you've finished creating your Story hit "Salvage," and don't forget to publish information technology when you're prepare. It'southward piece of cake to brand edits in the future.

Step xiii: Add Your Team Members

This is an boosted feature to the Page roles I mentioned earlier.

These are page managers who also cull to take the page appear on their personal profile, and their proper noun and profile picture shown in this section of your page.

Why add together squad members?

Well, doing and so improves trust and credibility. Plus, adding team members will help to promote your Facebook Business organisation Page to your team members' networks.

Step 14: Add together a Phone call-to-Action Button

Don't skip this pace.

Your Page'south call-to-action (CTA) button is one of the best opportunities to capture prospects and leads.

Most business folio templates will display the "Send Bulletin" push to start.

To modify this, click the pencil icon and so click the "Edit button" on the drop-down menu that appears.

Facebook provides dissimilar CTA options to cull from:

• Make a booking with yous
• Contact you
• Acquire more near your business
• Shop with you or brand a donation
• Download your app or play your game

If you run an ecommerce concern , it's best to choose "Store with yous or brand a donation." Yous can and then select "Shop Now" or "Run into Offers."

Once you've chosen your CTA button, click "Next."

So, you tin can utilize the button to link to your website or to ship customers to the Shop department of your Facebook page .

If yous'd like to allow people to shop on your Facebook page, you need to integrate your Shopify and Facebook accounts .

For now, you can just input your website link and and then click "Finish."

Step 15: Create Your First Mail service and Pin Information technology to Your Page

Facebook allows you to pin ane post to the top of your page then that whenever users view your page, information technology's always the first mail service they see.

Facebook provides enough of post options.

Utilise this opportunity to promote your current offer or a key value proffer.

Once yous've created your mail service, click the 3 dots indicating the drib-downwards bill of fare, and click "Pin to top of page."

You tin check it's worked by looking for the blue pivot icon.

Step sixteen: Add Photos and Videos

Earlier you brainstorm promoting your Business organization Page, it'southward all-time to upload some content for new viewers to bank check out.

To add photos, simply click the "Photos" tab, and and then click "Create Album."

And to add videos , just click the "Videos" tab and so click "Add Video."

Step 17: Like Other Pages

Okay, it's fourth dimension to get social.

Liking other pages volition add their content to your Page'south News Feed.

This volition enable you to engage with other Pages and reach more reach. When you interact with another Page's post, the engagement volition show upwards in other connected News Feeds.

This is a great way to begin building your network .

Navigate to the Folio you desire to Like, and so click the three dots indicating the driblet-down menu underneath the Folio's Embrace Art.

So click "Similar as your Page."

Facebook displays 3 of the Pages yous've liked at random on your Facebook Business Page. You lot can see these at the bottom of the right-hand sidebar.

Footstep xviii: Review Your Folio as a Visitor

Okay, you're nigh finished setting up your Facebook Business Page! But before sharing your Page, it's a proficient idea to cheque how it appears to visitors.

Thankfully, Facebook lets you view your Page as a visitor without having to log out.

To do this, click the three dots indicating the drop-down menu, and so click "View every bit Page Visitor."

To switch dorsum to managing your folio, merely click "Switch back to your view" at the top of the page.

Be sure to do this from fourth dimension-to-time to cheque that you lot're happy with how your Page appears.

Step 19: Invite Your Friends and Offset Promoting Your Page!

Your Page will appear more than credible to new followers if information technology already has some likes and interactions from other people.

This is because of social proof .

So to get your Page off to a skilful start, invite some friends to like it by using the tool in the right-hand sidebar.

One time your friends have helped you go your page off to a adept start, you tin link to your Facebook Business Page from your website and other profiles and begin promoting it!

To learn more about promoting your Page, check out our guide, " xv Ways to Increment Facebook Followers and Likes in 2021 ."

Bonus Footstep: Familiarize Yourself with Facebook Insights

Finally, Facebook tracks your page interactions to provide yous with a suite of useful analytics.

You tin can discover this information past clicking "Insights" at the top of your Facebook Business organization Page.

It'll be bare until your folio accumulates interactions, but afterward a while, it will be full of useful information!

While having all this data at your fingertips is nice, it's only beneficial if you understand which Facebook metrics matter the most to your business. Beneath are iii key metrics you lot should track and better upon.

• Reach: This indicates the number of Facebook users who saw your content on Facebook. It's normal to have a depression reach since Facebook presents your posts to only 6 people out of 100 who like your Facebook Business Page. That being said, you can always use Facebook ads to bump upwards the numbers.
• Mail engagements: This metric is a crucial office of Facebook'south newsfeed algorithm. Consistently high engagement on your posts ways people like your content, and yous should only make small changes to your strategy.
• Videos: This metric shows the number of times your videos were played for at least iii seconds. A low number indicates the need for new intros and captions that entice audiences to watch entire videos.

Conclusion

Facebook is the largest social network in the world – by far. And then if you want to expand your business concern online, it'southward well worth taking the time to set up up a Facebook Business organization Page.

This marketing tool has a lot of moving parts, but for all-time results, exist sure to configure your page correctly.

And remember, earlier you first promoting your Facebook Business Page to customers and prospects, it's imperative to have plenty of content fix-and-waiting for them to enjoy.

Practice you have any questions about Facebook Business Pages? Let us know in the comments below!

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